Privacy Policy

Who we are

Care Acquire Ltd operates careacquire.com and is responsible for the personal information collected through this waiting-list website.

This policy covers our waiting list and related enquiries. We will provide additional privacy information when the full platform launches.

Information we collect

When you join the waiting list, we collect:

• Your full name and email address
• Your answers to our short waiting-list survey, which may include: whether you are a buyer, seller or neither; whether this is your first business sale; whether this is your first business acquisition; whether you have used brokers in the past; your interest in the care sector; and whether you would like to attend a workshop on current opportunities in care. Some questions are shown only to buyers or only to sellers, so you will not be asked all of them.
• Marketing attribution captured from the link you arrived through, namely the source, medium, campaign and content parameters (UTM values) and your first recorded source. This tells us which campaign or channel brought you to the site.
• A record of when and how you subscribed or withdrew consent.

If you contact us, we also collect the information you provide in your enquiry.

Our website and CRM provider processes standard technical information, such as IP addresses and server and security logs, to keep the service running and secure.

Please do not submit personal information about care recipients or sensitive health information.

How we use your information

With your consent, we use your waiting-list details to manage your subscription and email you about Care Acquire's launch, early access and progress towards launch.

We use enquiry information to respond to you, relying on our legitimate interest in dealing with business enquiries. Where necessary, we process technical information to maintain a secure, reliable website, relying on our legitimate interests. We use attribution data to understand which marketing channels bring people to the waiting list, again relying on our legitimate interests.

We retain limited consent and withdrawal records to demonstrate compliance and respect your preferences.

Joining is voluntary. You can withdraw consent at any time through the unsubscribe link in our emails or by contacting [email protected]. Withdrawal does not affect processing already carried out lawfully.

Sharing your information

Authorised personnel and providers supporting our website, database, email delivery and security may access your information.

We run our website, waiting-list form, database, email automation and CRM on a single platform, HighLevel (also known as GoHighLevel), which acts as our processor. HighLevel in turn uses its own approved sub-processors, for example cloud hosting and email delivery providers, to run that platform.

We may disclose information where legally required or necessary for legal claims.

We do not sell waiting-list information or share it with buyers or sellers for their own marketing.

International processing

Our platform provider, HighLevel, stores and processes data on infrastructure located in the United States. This means your information is transferred outside the United Kingdom.

Where information is transferred to the United States, it is protected by appropriate safeguards. HighLevel's data processing agreement incorporates the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, and HighLevel is certified under the EU-U.S. Data Privacy Framework and its UK Extension.

The people who operate this waiting list on our behalf may access your information from the United Kingdom and from within the European Economic Area. You can ask us for more detail on these safeguards using the contact details above.

Retention

We retain active waiting-list details until you unsubscribe or for 12 months after registration, whichever happens first. We delete them sooner if the waiting list closes and they are no longer needed.

We keep enquiry records, technical logs and consent evidence only for as long as necessary for the purpose they were collected for, and no longer than needed to meet our legal obligations.

After unsubscribing, we retain only the minimum information necessary to prevent further marketing and, where justified, demonstrate compliance.

Your rights and complaints

Depending on the circumstances, you can request access, correction, deletion, restriction or portability of your information. You can object to processing based on legitimate interests and withdraw consent where we rely on it.

You can object to direct marketing at any time.

Contact [email protected] to exercise your rights or raise a privacy complaint.

You also have the right to complain to the Information Commissioner's Office.

Cookies and similar technologies

Our website runs on HighLevel. On a normal visit it sets only a small number of essential cookies, needed to keep the site secure and make the waiting-list form work. Essential cookies do not require your consent. We also use UTM link parameters, passed in the web address you click, to record which marketing campaign or channel brought you to the site, these are not cookies.

The cookies in use are:

You can control cookies through your browser settings, though blocking essential cookies may stop parts of the site from working. We do not currently use analytics or advertising cookies or tracking pixels. If we add analytics in future, we will update this policy and ask for your consent before any non-essential cookies are set.

Changes

We will update this notice when necessary and explain material changes where appropriate.